#24 Growth-Hack Your Facebook Page: How We Got 10K Real Likes in 6 Months
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#23 Should Your Business Have a YouTube Channel? How to Decide if it’s Right for You
Everyone knows about Google as a major channel for traffic acquisition. Its power is indisputable—billions of users and hundreds of case studies and statistics that prove the power of its organic traffic. But what about YouTube? Could it help you drive new traffic and grow your business? YouTube is, after all, the second-largest search engine […]
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#22 How to Start a YouTube Channel for Marketing: Tips, Tactics, and Best Practices from a Pro
YouTube may seem overwhelming, but there’s actually a lot less legitimate competition than on other platforms, and therefore, far more opportunity to gain traction and connect with your audience and potential customers. That’s because starting a YouTube account isn’t as easy as setting up a Facebook or LinkedIn, and most people who do sign up […]
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#21 Why Your Nonprofit Should Invest in Search Engine Optimization
Every company needs a strong marketing strategy — even nonprofits.
#20 Branding vs Marketing: What’s the difference?
Let’s imagine you’re at the store, staring down the shampoo aisle. Both sides are lined with products designed to clean your hair. But as your eyes gaze across the shelves, you notice the brands first and each brand makes you realize something specific about each shampoo. For example, Head & Shoulders probably sticks out as…
#19 15 beautiful font pairings that are just your type
When you’re starting a design or branding project, typography is one of the very first decisions you have to make. You’ve got to find the thin line between serious and stodgy, friendly and cutesy, modern and vintage, so you can choose the right fonts to communicate your identity and values. Most projects will require a…
#18 How to Choose a Good YouTube Channel Name That’ll Stick
Coming up with a good name for your brand-new YouTube channel can be tricky. It’s almost as hard as choosing a great name for your business. Does the name fit your brand? Will people know what your YouTube channel is about by the name alone, or will you have to explain it to them? Is […]
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The 28 Essential Facebook Ad Terms You Need to Know
It’s time to level up your Facebook advertising game. In the digital age we live in, there is no excuse for not knowing your CPCs from your ABCs. As Facebook continues to dominate the global market, Facebook Ads are undeniably the powerhouse of the advertising world. When you’re first dipping your toe into the limitless […]
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#17 How to Increase Your Instagram Engagement Rate in 2022
With the potential to increase your brand awareness and build a reputable brand being so high on Instagram, understanding how to use it is essential.
#16 A Comprehensive Guide to Local SEO in 2022
Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn’t optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.