#23 Should Your Business Have a YouTube Channel? How to Decide if it’s Right for You

Everyone knows about Google as a major channel for traffic acquisition. Its power is indisputable—billions of users and hundreds of case studies and statistics that prove the power of its organic traffic. But what about YouTube? Could it help you drive new traffic and grow your business? YouTube is, after all, the second-largest search engine […]

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#22 How to Start a YouTube Channel for Marketing: Tips, Tactics, and Best Practices from a Pro

YouTube may seem overwhelming, but there’s actually a lot less legitimate competition than on other platforms, and therefore, far more opportunity to gain traction and connect with your audience and potential customers. That’s because starting a YouTube account isn’t as easy as setting up a Facebook or LinkedIn, and most people who do sign up […]

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#20 Branding vs Marketing: What’s the difference?

Let’s imagine you’re at the store, staring down the shampoo aisle. Both sides are lined with products designed to clean your hair. But as your eyes gaze across the shelves, you notice the brands first and each brand makes you realize something specific about each shampoo. For example, Head & Shoulders probably sticks out as…

The 28 Essential Facebook Ad Terms You Need to Know

It’s time to level up your Facebook advertising game. In the digital age we live in, there is no excuse for not knowing your CPCs from your ABCs. As Facebook continues to dominate the global market, Facebook Ads are undeniably the powerhouse of the advertising world. When you’re first dipping your toe into the limitless […]

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