Social Media Marketing

#23 Should Your Business Have a YouTube Channel? How to Decide if it’s Right for You

Everyone knows about Google as a major channel for traffic acquisition. Its power is indisputable—billions of users and hundreds of case studies and statistics that prove the power of its organic traffic. But what about YouTube? Could it help you drive new traffic and grow your business? YouTube is, after all, the second-largest search engine […]

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#22 How to Start a YouTube Channel for Marketing: Tips, Tactics, and Best Practices from a Pro

YouTube may seem overwhelming, but there’s actually a lot less legitimate competition than on other platforms, and therefore, far more opportunity to gain traction and connect with your audience and potential customers. That’s because starting a YouTube account isn’t as easy as setting up a Facebook or LinkedIn, and most people who do sign up […]

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